Script & Animation
Treatwell: Live Action B2B Ads
Credit: Treatwell
The brief:
Treatwell’s first ever set of B2b-focused live action adverts. Part of a series of quick, low-resource ads to visualise its value proposition with users in various settings, used across social and other digital platforms.
Make Medicines Affordable:
Vaccine Patents Animation
Credit: ITPC, Make Medicines Affordable,
Shape History
The brief:
ITPC’s ‘Make Medicines Affordable’ campaign faced a pretty uphill battle: how do you get people to care about medical patent law? By telling them why it matters. We simplified and contextualised the global abuse of the TRIPS agreement that major corporations use to enrich themselves.
Afya-Tek:
Credit: D-tree International, Shape History
The brief:
Afya-tek is one of D-tree International’s flagship projects, but it had a problem. Integrated medical tech all feels quite complicated. But it didn’t have to be. We stripped down that complexity to its core and create a bitesize, manageable version of that story that got the core values across - without boring audiences to tears.