Brand & Marketing
Treatwell: Digital Out of Home
Credit: Treatwell
The brief:
The first ever OOH campaign for Treatwell’s B2B wing. Grabbing attention, with a little bit of tongue in cheek colloquialism, on screens and other ad spaces across London. Replicated contextually in different markets.
Treatwell: Physical Out of Home
Credit: Treatwell
The brief:
Putting our partners’ names in front of clients. Despite being a B2B advert, this campaign would be seen primarily by B2C audiences, so we had to find a line that could appeal to both. We settled on using bold, simple alliterative typography and adapted it for different locales.
Save The Children: Direct Mail
Credit: Save The Children, Shape History
The brief:
A Back to School campaign for major UK charity Save the Children. We created a full ‘Adventure Pack’, complete with fun puzzles, factoids, cards and more to help kids and their parents get excited for learning. I worked closely with their brand team to evolve their existing Tone of Voice.
World Obesity Federation:
Large Scale Banners
Credit: World Obesity Federation, Shape History
The brief:
Putting the mission of The World Obesity Federation out for the world to see. Following a strategic refresh, WOF needed physical assets that could support them and show their impact while hosting and attending events. These would eventually be used at a large scale.
Treatwell: B2B Website
Credit: Treatwell
The brief:
Laying out the tools for Treatwell. After a top-to-bottom brand refresh, Treatwell needed a ground-up approach to codify their B2B language and experience. Working hand in hand with the web development team, we designed, wrote and built a whole new web presence that saw a sizable increase in conversions.
D-tree International:
Brand & Website
Credit: D-tree International, Shape History
The brief:
Making the complex simple for D-tree. A unique medical and tech company operating mostly in Tanzania, D-tree International needed help to better articulate their approach what they offer - a full re-brand, including the verbal identity and codifying the language they use to speak about themselves.
Fondation Botnar: Brand & Website
Credit: Fondation Botnar, Shape History
The brief:
Swiss philanthropic organisation Fondation Botnar continually re-evaluates its strategy, theory of change - and branding. Working closely with their team, we overhauled and improved their language, verbal identity and presentation, and then relaunched their website to show it all off.