Editorial & Longform
Fondation Botnar: Year(s) In Review
Credit: Fondation Botnar, Shape History
The brief:
The biggest date in their content calendar, Swiss philanthropic organisation Fondation Botnar publish this large lookback every year to show their supporters, investors and grantees what they’ve accomplished, what they’ve learned and what they want to focus on in the months to come.
To create these reports, I worked closely with their full team and leadership to fully understand their work, their impact, and present it all the way it deserves.
You can see the full (slightly different) digital editions of two of these that I worked on here and here.
Make Medicines Affordable: Op-ed
Credit: ITPC, Make Medicines Affordable, Shape History
(with permission from Dr. Othoman Mellouk)
The brief:
One of a number of rapid turn-around opinion pieces drafted on behalf of our client, always with their heavy involvement. This could involve interviewing, transcribing, or more generally ghost-writing to help these professionals put down expertise down into words powerfully and persuasively.
The full piece is still available to read here.
C40: Whitepaper
Credit: C40 City Alliance, Shape History
The brief:
Bringing together a major conference of scientists, urban planners, policymakers and activists, the C40 City Alliance needed a ‘bible’ that could both inspire new ideas, as well as capture and educate on the insights of successful climate and green resilient policies in cities around the world. The goal was to celebrate and share the learnings between policymakers in a way that could be practically put to use - all before the conference was over Capturing that breadth of content was complex, both for writing the content and from a brand design perspective.
Treatwell: B2B eBooks
Credit: Treatwell
The brief:
To spearhead a new, content-focused lead nurturing strategy, I created researched and created a number of eBooks, blogs and guides, designed to support and provide some value to our B2B clients by helping them to upskill, even beyond the capabilities of our product.
Streetbees: Editorial/Data Journalism
Credit: Streetbees
The brief:
As part of a content strategy for market research company Streetbees, I acted as a bit of a data journalist: deciding what we wanted to learn, how to learn it, and what it all meant. The research got underway, and soon the things we learned were published regularly as articles.