CRM & Social
Treatwell: Microcopy
Credit: Treatwell
The brief:
B2C push notifications. B2B intercom system, to connect with our B2B partners. Just staying in touch (in veeeery tight spaces).
Treatwell: Paid Social
Credit: Treatwell
The brief:
Part of my ongoing work to road-map, test, and innovate on the evolving Treatwell messaging, working with strategists, motion designers, and the rest of the brand team.
Treatwell: Programmatic &
Display Ads
Credit: Treatwell
The brief:
Low word count, but high impact. This was an experiment to use almost no budget or resources, to see if we could still generate some impact. Simple but effective copy-led ads like these performed well across performance marketing channels.
Treatwell: CRM Highlights
Credit: Treatwell
The brief:
Part of the day-to-day of a B2B business. I wrote emails like these to both market to prospective leads at the top of the funnel, all the way through to optimising and growing partners who’d already joined us on the platform.